Iconic Cheshire Cross Tees Race hard and win one, or you know, you can buy one as well View fullsize It all started in 2015. We don't quite remember where the inspiration for this design came from. We were surprised when it was met with enthusiastic approval. This was also the first time we started using the RACE, HECKLE, STAY AWESOME tagline,which appeared on the back of the T-shirt View fullsize Canti or Die! 2016 saw a growing number of racers that apparently did better when they could stop better ¯\_(ツ)_/¯ These MTB brakes moving into the CX scene were a threat to the classicist in everyone. So for this year's shirt, it was this, or the Nirvana Zonked Out Smiley Face. Both options were all about rebellion. View fullsize Hunter P nearly quit over this T-Shirt. It took a long time to nail the aesthetic we were going for. Excitebike on the original NES was cyclocross embodied in 8-bit fun. This is still the most favorite Cheshire CX tee of a couple of the guys on the team. View fullsize Like most things in 2018, we didn't know how good we had it. Name brands sell and this one was the best selling tee we've had. Not a single one was left at the end of the race. View fullsize What can we say, we were a sucker for Eleven and Mike, Lucas and Dustin (and even Will Byers). Plus, there are certainly parts of the Cheshire Cross course that feel like the Upsidedown World View fullsize A week before the 2020 race, COVID was having it's 84th or something resurgence, and we were asked to cancel it. The image of a CX racer, climbing stadium stairs with not a soul in sight, was a fitting one. Most racers opted to take a tee instead of a refund or deferment. View fullsize 2021 and Cheshire CX was back! Joining in the fun was everyone's sort-of-familiar, "I've seen that clown somewhere" KAWS mouse hurdling the barriers. Some of his art sells for 5-digits. So you know, be grateful if you have one of these tees. View fullsize This was a special edition, staff-only shirt. We were brimming with ideas in 2022, and Cheshire Cycle Racing is a freakin awesome group of authentic guys. View fullsize This shirt resonated BIG TIME with a few riders. And we are super proud of those 5 or 6 people. Most everyone else thought this was a cool shirt, and it does wear well, but the pop culture reference was lost on most.